Project
Jammed
About project
Jammed is a conceptual jam brand created for a client looking for a visual identity that feels bold, energetic, and impossible to ignore. The goal was to transform a traditional food category into something fun, modern, and highly memorable, appealing to younger consumers while standing out on crowded supermarket shelves
What I did
The jam category is often dominated by traditional packaging, rustic aesthetics, and visually similar competitors. I developed a bold visual identity centered around a custom typographic logo that becomes the hero element of the packaging. The exaggerated letterforms create a memorable silhouette that remains recognizable even from a distance.
