Project
Yumm
About project
YUMM is a cookie brand concept designed to capture the excitement of grabbing a fresh, oversized cookie. The objective was to create a fun, memorable identity that feels youthful, energetic, and instantly recognizable both on social media and in physical retail environments.
What I did
Many cookie brands rely on predictable visual cues such as brown color palettes, vintage bakery aesthetics, or generic food photography. I developed a bold identity centered around a custom wordmark and an original mascot illustration. Rather than relying solely on product imagery, the brand uses character-driven storytelling to create an emotional connection with customers.
