Project
Scoopid
About project
Scoopid is a playful ice cream brand designed to bring excitement, personality, and joy back into dessert culture. Built around the belief that ice cream should be an experience, not just a product, the brand delivers bold flavors, vibrant energy, and larger-than-life character in every scoop.
What I did
Many ice cream brands rely heavily on product photography or traditional visual conventions, making them difficult to differentiate. I established a bold and recognizable personality through expressive typography, playful graphic elements, and a highly distinctive visual language.
